Blog.

Google Tag Manager for Beginners: 5 Tags You Need to Set Up First

How to Read a GA4 Report Without an Analyst: 5 Reports Every Business Owner Should Understand

Micro-Conversions: What to Optimize Before Your Main Goal

Why you should focus on micro-conversions before optimizing your main goal. Scroll depth, clicks, time on page, GA4 events, and how to get the most from them.

How to Calculate Marketing ROI: Formulas, Examples, and Mistakes to Avoid

Most companies measure ROI incorrectly or not at all. A practical guide to calculating marketing returns: from basic formulas to advanced models with real-world examples.

Cookieless Marketing in 2026: How to Sell Without Third-Party Cookies

Third-party cookies are dying. 5 concrete strategies to prepare your marketing — first-party data, server-side tracking, Consent Mode v2, and more.

GA4 for E-Shops: Why You Need It and How to Set It Up Right

Complete guide to setting up Google Analytics 4 for e-commerce. From basic tracking to advanced e-commerce reports — everything you need to make data-driven decisions.

Google Analytics 4 Alternatives for EU: Complete Comparison Guide