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Local SEO for Cafes and Restaurants: How to Get Into Google Maps Top 3

A fully optimized Google Business Profile generates 4x more website visits. Practical guide to getting your cafe or restaurant into the top 3 Google Maps results.

Marketing ROI - formulas, examples and measurement mistakes

Analytics 11.02.2026 5 min

How to Calculate Marketing ROI: Formulas, Examples, and Mistakes to Avoid

Most companies measure ROI incorrectly or not at all. A practical guide to calculating marketing returns: from basic formulas to advanced models with real-world examples.

YouTube Ads vs TikTok Ads - video advertising comparison for omnichannel strategy

PPC 11.02.2026 5 min

YouTube Ads vs TikTok Ads: Why You Need Both Platforms

YouTube and TikTok aren't competitors in your media mix. They're partners. We compare both platforms and show why an omnichannel approach delivers better results than betting on just one.

AI kreativy pro reklamu — umělá inteligence v tvorbě reklamních vizuálů

PPC 11.02.2026 4 min

AI Creatives for Advertising: What Works, What Doesn’t, and Where’s the Limit

AI can generate ad visuals in minutes. But does it always work? A critical look at tools, real results, and the limits of AI creatives in practice.

Cookieless marketing — strategie pro svět bez third-party cookies

Analytics 11.02.2026 4 min

Cookieless Marketing in 2026: How to Sell Without Third-Party Cookies

Third-party cookies are dying. 5 concrete strategies to prepare your marketing — first-party data, server-side tracking, Consent Mode v2, and more.

Landing page s vysokou konverzní mírou — ukázka struktury a designu

WEB 11.02.2026 5 min

How to Build a Landing Page That Actually Converts: 8 Rules from Practice

8 proven rules for a high-converting landing page. From structure to copywriting and A/B testing — tips from PPC experts.

GA4 e-commerce analytics dashboard with conversion data

Analytics 10.02.2026 7 min

GA4 for E-Shops: Why You Need It and How to Set It Up Right

Complete guide to setting up Google Analytics 4 for e-commerce. From basic tracking to advanced e-commerce reports — everything you need to make data-driven decisions.

Outdated PPC practices vs modern strategies 2026

Meta 07.02.2026 6 min

7 PPC Practices from 2023 That Are Costing You Money in 2026

Google killed Enhanced CPC, Meta switched to the Andromeda algorithm, and manual bidding stopped working. Find out which PPC practices from 2023 are burning your budget in 2026 — and what to do instead.

Kolik stojí reklama na Facebooku a Instagramu - náklady na Meta Ads v roce 2026

Meta 07.02.2026 4 min

How Much Do Facebook and Instagram Ads Cost in 2026

Average CPC, CPM, and CPA benchmarks for Meta Ads in 2026 broken down by industry. A practical budget guide for small businesses and e-commerce.

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